The Penguin Paradigm: What Google's New Algorithm Could Mean for Your Business

There has been a lot of buzz about Google’s latest change to its website ranking system. Although Google makes frequent minor changes to its algorithms, every so often a major change comes along that shakes up ranking results. Since released in April, the Penguin algorithm has caused various websites to shift in rankings . This is primarily due to the fact that Google is cracking down on different SEO tactics like web spam filters, keyword stuffing , unnatural links, and content spinning. Google aims to eliminate sites from artificially earning high rankings.

Why Mobile Marketing Matters

A few months ago we added a post about Google+ and the “search plus your world” function and how it will play into local marketing.  As Google + is still rolling out their social media platform, the idea of local search is becoming more and more prevalent, particularly with marketing to people on the go. In fact, Microsoft has revealed that mobile internet usage will overtake desktop internet usage by 2014 and over 50% of today’s local internet searches are done from a mobile device.  Let’s take a moment to examine the featured infographic (courtesy of Digitialbuzz blog) and consider the importance of boosting a mobile presence…