Monday, May 17, 2010

How to Find an SEO Company You Won't Want to "Divorce"

We are only somewhat joking when we say that choosing an SEO company is just about as important as choosing your spouse. After all, like a husband or wife, your website will be around you pretty much 24/7. Like a spouse, it can help you accomplish your goals and dreams -- or not.

So how do you go about finding the right SEO company for your needs? Below are some tips:

You'll want to speak with several SEO companies before choosing one, of course. Don't be afraid of looking at companies physically located hundreds or even thousands of miles away from your own location. Many SEO companies can and do create terrific sites and bring clients awesome traffic without ever having to meet face-to-face. If you prefer being able to see the people who are working on your site, that's fine, too. However you feel most comfortable is the best way to go.

We do want to steer you clear of SEO companies who claim they can get your site search term "on the first page of Google in two weeks! For just $300!"

Yes, they may be able to do so. They very well could get your site to pop up first on Google. But these questions also pop up: Are people clicking on the top ranked link to your site? If so, are they staying or do they leave immediately? More importantly, do they buy from you?

You see, having your site rank first on Google is nice, but it does you no good if your appearance there doesn't get you traffic and new business.

Frankly, a good SEO company charges at least $2K or $3K minimum to create/revamp and optimize your site. The costs can go higher depending on how much optimization the company performs and how well they create a site that gets you what is known as "sticky traffic" (people who click on the link and then stay on your site, exploring what you have to offer), and how well the site converts visitors into buyers.

In addition, done well, optimization actually usually can take a few months before you'll see results. Steer clear of SEO firms that claim they can shoot you to the top Google in a matter of days (it is possible to do so, but usually must be accomplished using unethical SEO strategies).

So do your due diligence. Don’t' go with the cheapest SEO company. Ask for references (and call those references). Ask tons of questions of the references. Do the same with the SEO companies.

After all, you want a website you can live with for a long, long, long time!


How an SEO Company Works to "Optimize" Your Business Marketing

We've talked again and again about how a good SEO company can help your company's website appear at the top of search engine results when the people who are looking for the products or services you provide perform a search.

Yet there's more to optimizing your site with good keywords before your SEO company can even hope to sit back and bask in the gratitude you'll undoubtedly bestow on it once the traffic -- and new customers -- start coming to your website.

Here are just a few things a good SEO company also will do as it optimizes your site:

Optimizing your site is just one part of marketing your business. It needs to fit within all of your marketing efforts. Actually, your website could lead the marketing of your business, but optimizing a website is just one part of the process.

Some of the things your SEO company will do for you include (but are not limited to) creating content, building links to your site from other sites, researching keywords, social media marketing and more.

Your SEO company will want to understand your marketing and business goals and objectives. You should be as honest and as frank with the company as possible so that it will take your online marketing in the direction you wish.

Of course, you could optimize your site yourself, but chances are you are no SEO expert. Instead, you know the ins and outs of real estate, law, podiatric medicine, accounting, or creating and serving people delicious food, and so on. Any site you create and optimization you attempt will take hours away from you doing what you do best and, at worst, could result in ineffectual marketing/optimization for all of your efforts.

Instead, we naturally recommend that you hire to optimize and market your website. We are SEO professionals and have the expertise you need to get your website found at the top of the search engine results.

Look at this way: Would you want us to take over your restaurant and cook the food you serve customers? Would you want us to buy or sell your home? Would you want us to perform surgery on your foot? We didn’t' think so and we don't think you should perform your own SEO.

Call us today. We look forward to being of service.