Thursday, April 22, 2010

Is Your Website All Dressed Up with No Place to Go?

That is, does your website look great, but no one is visiting? That needs to change.

Too often we’ve seen businesses put up a website that, basically, just sits there. It’s a brochure online. But no one is visiting and so your beautiful online brochure remains unopened.

Getting your website to work for you isn’t hard and it needn’t be very expensive, especially when you consider the terrific return on investment a website that’s been turned into an online marketing machine will bring you.

First things first: Optimize your site for search engines. Either hire an SEO firm (such as GoiMarketing.com) or do it yourself, but get thee to a keyword research tool (such as Google’s) and start finding what keywords you can use to help your target market find your website. Type in a keyword phrase you think your target audience would use to find your products/services and see what comes up. Start placing those keywords in your website’s content.

Second: Start with the social media marketing. Open up a Twitter account. Start a Facebook page for your company. “Study” how other companies are using these social media sites to their benefit and aim to do the same. Try different tactics and see how they work for you.

Third: Start a blog for your business. Write about the day-to-day operations. Write about your opinion about your industry’s trends. Take a look at blogs of other companies and see post ideas that tickle your fancy, then write a post with your own spin/opinion. Be sure to have a link from your blog to your company’s website prominently displayed on the blog. (You’ll also want to have a prominent link to your blog on your website.)

Fourth: Write keyword articles and then submit them to a few – or hundreds, using an article distribution service – of the article distribution sites around the Web. Place a link to your website in the author’s resource box. This will help get links back to your site. Search engine spiders love backlinks; it helps it rate your site higher in the search engine results pages (SERPs).

Yes, this takes time. Lots of time. But it does work. Yet optimizing your site really is a job for people who do SEO for a living.

GoiMarketing.com does SEO for a living and we hope you’ll contact us to discuss how we may help you get more traffic to your site – and you can convert that traffic into customers once they’ve visited.

How Video Can Help Market Your Business

If you’re not using videos to market your business, you’re losing out on a great way to create some incredible results for your company. What’s more, video marketing is relatively inexpensive and provides a terrific return on your investment (ROI).

Rather than have your potential buyers read about your products or services benefits, why not have them see them?  Video tape a session that explains how your products work and the benefits they bring to a customer. Sit in front of the video camera yourself and explain your services, perhaps even have some happy customers testify to how your service helped them. Marketers are reporting that videos receive a better buying response than text. Be sure to include a Purchase Now button somewhere near the video so that your visitors can turn into buyers quickly and easily.

You know you’ve done it yourself: a friend sends you a link to a video on YouTube with a note that “you must watch this!” You can “go viral” too. Place your video on your own site, but also upload it on to YouTube and other video sharing sites. Create an entertaining piece and just watch it be sent to hundreds, thousands, perhaps even millions of people. Regardless of how many see it, any video you post to YouTube has a great chance of being viewed by many people – people who could soon become your customers.

Are you a service provider? Have you ever given a speech in front of a group or held a seminar that taught attendees something? Be sure to videotape and be sure to place it on your website. Seeing you standing on a stage in front of others instantly brands you as the expert in your field.

On-site Videos

You can now see real live people walking on screens of certain websites. People engage visitors. By having the human element on your site, you can connect with your prospects at a deeper level and relate to them better. One site that offers on site videos is onsitevideos.com

Video Streaming Sites

Video streaming sites have become the biggest marketing tool in internet history. You can now upload videos for free without having to worry about storage space of bandwidth. The social element of these sites allows viewers to post comments, video responses and create discussions and share videos. The Web 2.0 era has allowed the spread of information, videos and value to achieve levels of growth faster than before.

In summary, these video marketing trends have enormous potential in growing businesses and it is important for us to stay on top of the trends so that we can capitalize on these new findings in the internet marketing industry.

Tuesday, April 13, 2010

Seven tips for E-Mail Marketing

If you're not sending your current, past and potential customers e-mails, you're missing a great opportunity to create lasting and rewarding relationships with them.

Why should you do e-mail marketing? Let us count the ways:

1) E-mail marketing brings new clients and sales

2) You'll find that you'll be building your company's brand

3) Your business soon enough will have many raving, loyal fans

Below are seven tips to help you in your e-mail marketing campaign:

1) Use text instead of HTML. Readers prefer to read text rather than clicking on images, so embed your links into your text rather than offering buttons, etc..

2) Never, ever, ever send a message with a generic greeting. Unless you absolutely, positively do not know the first name of your recipient, always use his or her first name when you start your message. Many e-mail marketing software packages or online services are able to generate first name salutations easily (similar to mail merge). If you don’t have a first name, don't even have a greeting. Just start your message.

3) Believe it or not, Tuesdays and Wednesdays are the best days to send e-mails. Mondays are, well, Mondays. Thursdays are getting close to the end of the week and Fridays are the end of the work week, so people are more focused on their weekend than reading e-mails. Tuesdays and Wednesdays historically are the days you'll find people more amenable to reading your e-mail.

4) A third-party autoresponder service can make your life -- and the lives of your e-mail list -- much simpler. For one thing, an auto responder makes it easy for your e-mail recipients to "opt out" of receiving your missives (and you must give them an out). The set up and sending of the e-mails also is much simpler for you: just a few clicks of your mouse for your part --

5) Never send just one and think you're done. Consistence is key. Send an e-mail at least monthly. Try twice a month and see how your recipients respond.

6) Give them "something" for opening and reading your e-mail. Entice them to click on the subject line with an offer of some kind: "Free widget to the first 10 people who respond to this offer." "My top 5 tips for creating the perfect Romantic getaway" (a bed and breakfast owner). You get the idea.

7) To get people to sign up for your e-mail, give them something in return. Don't say "sign up and you have a chance to win a fabulous prize!" Give something to everyone who signs up. You don't have to give an expensive "fabulous prize" -- a discount coupon or a free e-book or report is fine.

Monday, April 12, 2010

Why Link Building is important

The All-Important Backlink and How Your Site May Get Them

On-site search engine optimization of your website is important to do. Your site needs to be full of content that's been optimized for keywords -- all it's pages, title tags, and so on.

But optimizing your site itself doesn’t mean you've completed all the work you need to do to ensure your site has been optimized as best it can be: you need to be sure your site has backlinks.

A backlink is a link to your site from another website. Blogs, Twitter and Facebook posts, articles -- all can bring you backlinks.

Backlinks are great because they tell a search engine's spiders that your site is well, to put it in extremely simple terms, popular. Your site has all these links coming to it, there must be something worthwhile about it, or so the spiders believe. If other sites "like" your site, your site must have value, and the more value the spiders believe your site has, the better your site will rank within search engine results.

How to Get Backlinks

Visit  forums and frequent blogs pertaining to your industry and add to the conversation. Don't blatantly sell your service or product, but give advice when it's asked, your opinion when you have a constructive one, etc. Be sure to have a link to your website in your signature line.

Another great way to get backlinks is via what is known as article marketing. Write an article (300-500 words will be fine) on a topic relating to your expertise. Again, don't make it a blatant advertisement. Provide good, solid information within the article. Then submit it to one or more (more is best) of the many free article directories available on the Internet. Place a link to your website in your article's "author resource box."

Got news? Write a news release about your company and submit it to the press release submission sites. Many are free or charge a nominal fee. Be sure to place links to your website within your news release.

Wednesday, April 7, 2010

A Website Stuffed with Keywords is a Lonely Website

You've more than likely heard that good search engine optimized website content requires keywords, and lots of them.

This is partially true.

Yet, your site needs optimized content if it's to appear high in search engine results. But too many keywords spoil your copy -- your visitors won't find readable.

For example, here's an obvious  attempt at what  is known as "keyword stuffing:"

If you want your website to rank high in search engines, you're going to need a good SEO company. Any SEO company you choose should be the kind of SEO company that provides good, ethical SEO. Your SEO company should never try to "keyword stuff" your content. If any SEO company you're considering recommends you should do so, you should run far and run fast away from that SEO company.

Ugh. Very few people would continue reading after the first sentence. There's little of value there other than the keywords "SEO company."

Instead, your site needs to be full of copy that your target audience finds relevant, interesting and of value. Keywords are important, yes. But having great keywords without great copy is like having a sandwich with warm, fresh-from-the-oven bread -- with nothing between the slices. Your visitors will feel teased. They will feel cheated.

They will leave you.

You also need to make sure your keywords are in relevant places on your site. Your keywords such appear in your headline, subheads, your first paragraph, the last paragraph and in page tags. They really shouldn't dominate the "context" of your web page. They should appear there as if naturally. In other words, keywords on a certain page should somehow pertain to that page's topic.

GoIMarketing.com can create an optimized website for you that will engage your target audience. Your website will be full of content that provides real value to your audience. They will read. They will stay.

And they will buy.

Thursday, April 1, 2010

Why SEO Makes Good Business Sense

You may be balking at the "high cost" of optimizing your website. After all, spending several thousands of dollars to create a new site (or redo your existing website) and a few hundred dollars a month for SEO maintenance isn't chump change.

But let's take a closer look at the potential return on your SEO investment. SEO done correctly will bring new visitors to your site. SEO done correctly also will create a site filled with informative content about your products and services that will show their value to your customers. SEO done correctly will draw your future and client customers into your site and help them purchase.

Yes, a revamped site will cost a few thousand dollars at the start of your SEO campaign. And SEO maintenance and tweaking more than likely will cost a few hundred more each month.

Obviously, the more people you can get to your site, the more customers you should be able to grab. Conservatively, let's say SEO done correctly will bring 50 visitors to your site each day. Let's also say that only one of them (we're being conservative) will become a customer. We'll also assume that that one new customer purchases $100 of your products or services and we'll assume for argument's sake here that he or she never purchases from you again (but you're still getting another new $100 customer each day).

At 30 days per month, you're bringing in (at a very conservative estimate) $3K a month. As time goes on more and more people will come to you site with very little additional SEO work and associated costs to it (SEO is like that; it builds on itself). So in a few months your site could be bringing in two, three, four, 10, etc. more customers a day. Therefore, at that conservative $100 purchase per new customer, your site will bring you$4K, $5K and up each and every month.

The return on your investment really can be phenomenal!