Wednesday, March 24, 2010

Why Your Business Needs SEO

Have you noticed that you're spending gobs of money on "traditional" advertising (ads in newspapers, on your local radio station, in your area's Yellow Pages), but the amount of new business you expect to come into your business from this kind of marketing is becoming less and less?

You're not alone.

Traditional marketing as a way to bring in new business and to keep the current customers you have is going the way of the dodo bird. Instead, the real and most effective way to market your business is online.

You need to give your business some good search engine optimization (SEO)

Statistics show again and again that seven out of 10 people first go online to search for services and businesses in their area. They're not heading to the Yellow Pages. They're not digging through the recycling bin for today's newspaper (if they even have today's newspaper). Nope. They head to Google, Yahoo! and other major search engines and type in "Plumber Woodland Hills" or "Westminster Real Estate Agent."

And they click on the links to businesses that show up on that first result page.

If you're a plumber in Woodland Hills or you're a realtor in Woodland Hills and your website is optimized for those keywords, your site will show up among the first results on in your potential customers' online search -- and they'll click on your link.

But what's really terrific about putting together a great SEO campaign for your business is that it needn't be all that expensive. Not when you compare it to your return on investment.

For one thing, a well-optimized site works for your 24 hours a day, seven days a week. It never takes Christmas or Easter off. If never goes on vacation.

A newspaper ad, however, runs for a set amount of days or week and then it's done. If someone's looking for your services on Saturday, but your ad campaign ended Friday, you're out of luck -- and the money is spent.

With the majority of consumers looking today to the Internet to find the services and products they use, if you're website isn't optimized so that they'll find you when they search online, you're really losing out on bringing in a ton of new clients. can help get people find you online. We look forward to being of service.

Friday, March 19, 2010

Using Video to Market Your Business

Using video on your website is a terrific and results-getting way to market your business -- videos get almost four times the number of clicks as a standard link. People love to watch them and they allow you to send a specific and personal message to your target audience.

As you work to place a video on your site -- or to load one up to YouTube with a link back to your site -- keep in mind that that your video should be about than five to six minutes long. If you feel that the things you have to say will take longer than five minutes, you always can put together a video series on your topic(s).

If placing your video on your website, be sure to place it on your sales page. A sales page with a video is still rare enough today as to pique interest and is certainly more interesting than a long sales letter typical (yet still effective, when done correctly) found on most sites today.

Use your video to show people who you are -- the face behind the website -- to demonstrate your product, or to give more information on how it will benefit your visitors. It's also a terrific way for your visitors to become more connected to you and what you offer -- they start to feel they know you personally.

Be sure you give a clear "call to action" in your video. Be sure you create at least one terrific offer in your video and be sure you know exactly what you want your visitors to do. Ask them to do something, but just ask them to do one thing -- don't take away your video's marketing and sales power by offering them too much or asking viewers to do too many things.

Do you want them to send you their e-mail address so that you may send them something? Put the video next to a form with which they can sign in. Be sure to "make it worth their while" by offering something in return, such as a free report and be very clear in your verbal instructions.

We can create a custom video for you, placing it on your website (if you like) and also submitting it to the major Internet video portals such as YouTube, Google, Yahoo Video and AOL.

Different Ways the Internet Can Help You Easily and Effectively Market Your Business

The Internet has really become a godsend for the small business owner. Let us count the ways:

1) Search engine optimization (SEO) techniques provide businesses the opportunity to bring extremely targeted prospects to their website. Optimize your site's content with the keywords that your target audience uses when it searches for the kinds of products or services your firm offers and you'll find the number of people who find your site rises exponentially.

What's more, SEO gives you a huge return on your investment. In fact, some SEO techniques can cost you little more than an our of your time, yet bring you customers for months and years to come.

2) An example of this very cost-effective SEO technique is the article. Write an article that's of interest to your customers, fill it with informative, meaningful content, sprinkle it with the appropriate keywords and then submit it to free article distribution directories such as or There are hundreds of these article directors on the Internet. Yet, submit a new article regularly to the directories, with your author's resource box at article's end providing readers a link back to your website, and just watch how the number of people who come to your site rises.

What's more, an article you write today will be working for you for years since it will remain on Web forever and will forever be directing readers back to your site.

3) Blogs, forums and social media sites are additional extremely cost-efficient marketing tools. Craigslist, Facebook, Twitter, Squidoo, all allow you to create meaningful relationships with your prospects as well as your current customers (it's easier to get a current customer to buy again than it is to get a new customer, after all.

4) Pay-per-click Internet marketing methods also are a way to easily and lucratively (so long as you do it correctly) get instant customers. The methods listed above need not cost you anything but your time, and they can take a few weeks or months until you start seeing results from your efforts. Paid Internet advertising, however, can bring you traffic and customers almost instantly. But it can become very costly very quickly.

Monday, March 15, 2010

Three Reasons Social Marketing Works

Consumers today expect to have a relationship with the companies from which they purchase products and services. Today's social media sites -- Twitter, LinkedIn, Facebook, etc. -- allow businesses to build a network of loyal fans relatively easily.

Here are three reasons social marketing will work for your business:

1) Social media marketing/networking is an extremely cost-effective way to market your business. Twitter, LinkedIn, Facebook, MySpace: all cost nothing to join. Spend less than an hour a day updating your account with tweets and posts and you can grow your customer base exponentially. Write engaging and informational posts and tweets and your followers will forward them to their followers, thus expanding your network of potential customers at an incredible rate. Once a potential customer becomes a current customer, the chances of that customer going elsewhere for service becomes smaller and smaller with each continued post and tweet.

2) Writing informative tweets and postings brands you as an expert in your respective field. Your followers come to trust your expertise and look to it when they're considering a purchase of a product or service. The more you do this, the more they will stick with you and choose you over your competitors.

3) Social media marketing allows you to connect with your target market. If you sell running shoes and write about running, it's doubtful people who are looking for dress shoes will read your posts. But runners will! No longer will you be wasting time and your marketing budget on advertising that's broadcast to everyone (think newspapers and radio/TV spots), whether they're runners or dedicated couch potatoes. Instead, social media marketing allows you to connect directly with the people who are most likely to purchase your products or hire your services and, because you've forged a relationship with them, they're more likely to become loyal customers for years to come.

We can help you decide what social marketing media is best for you. We also can help you get started on your journey on Twitter, Facebook or any other social media site. We can set up a blog for your business and we can even write the posts for you (under your direction.)

Social media marketing is such a terrific and cost-effective way to grow your business. We look forward to helping you do so.

Thursday, March 11, 2010

Go Tweeting for Business

Can 140-word updates, musings, funny quotes, and links to blogs and online articles of interest to your customers help you grow your business?


If you haven't taken your business online to Twitter, a micro-blogging service, your competitors may already have and, if so, they are well on their way to taking customers from you.

Twitter helps you create relationships with your customers on a level more personal than ever before. Let them know about your goals, new services or products you're offering, the new puppy your daughter received from Grandma, and you're well on your way to creating an audience that is, to twist the title of a recent book and movie, "definitely that into you."

You may believe that Twitter is full of people telling other people what they had for dinner, that they're walking to the car to head to work, that they've just turned on the television to watch the next American Idol episode.

And it is.

But Twitter is so much more. Twitter is becoming a terrific way to market your products and services to people who are interested in what you have to offer.

Let's say, for example's sake, that you're a plumber. You could write tweets about how to keep a home's plumbing working smoothly. You could give some do-it-yourself tips about unclogging drains or toilets, with links to articles that explain these DIY instructions in more depth. You could announce new hires. You could write about a job opening. You could -- and should -- announce any service specials you're running. You also could -- and should -- tweet a bit about the personal, such as your child making the honor roll or your reaction to last night's episode of Lost.

Because you're tweeting to engage customers, we recommend you keep the highly personal tweets to only about 15-20 percent of your postings. Tweet mostly about business, give tips, announce company news and sales, etc.

We can help you set up your Twitter account and find you hundreds of followers and people to follow quickly. You'll be amazed how effective tweeting can be for your business..