GOiMarketing Announces Move to Thousand Oaks!

After 5 years here in Westlake Village, we are very excited to announce our move to Thousand Oaks! We will still offer the same great service, just somewhere else on the map Operation at the new office starts September 3rd.

5 Internet Marketing Ideas Anyone Can Use

In a landscape full of such broad possibility, how can you decide what internet marketing strategies are best for you?

Courtesy of BrandBuildSell.com

When you have a website, it’s easy to feel confused and overwhelmed at the countless choices available. While there is no guarunteed forumula, there are ways to ensure greater success and more traffic. Here are 5 tips to get you started:

The Penguin Paradigm: What Google's New Algorithm Could Mean for Your Business

There has been a lot of buzz about Google’s latest change to its website ranking system. Although Google makes frequent minor changes to its algorithms, every so often a major change comes along that shakes up ranking results. Since released in April, the Penguin algorithm has caused various websites to shift in rankings . This is primarily due to the fact that Google is cracking down on different SEO tactics like web spam filters, keyword stuffing , unnatural links, and content spinning. Google aims to eliminate sites from artificially earning high rankings.

Why Mobile Marketing Matters

A few months ago we added a post about Google+ and the “search plus your world” function and how it will play into local marketing.  As Google + is still rolling out their social media platform, the idea of local search is becoming more and more prevalent, particularly with marketing to people on the go. In fact, Microsoft has revealed that mobile internet usage will overtake desktop internet usage by 2014 and over 50% of today’s local internet searches are done from a mobile device.  Let’s take a moment to examine the featured infographic (courtesy of Digitialbuzz blog) and consider the importance of boosting a mobile presence…

5 Things to Get You in the Local Marketing Mindset

A little over a month ago, I added a post about Google+ and business marketing that covered the “Search plus your world” function and how it will play into local marketing. While Google+ is still slowly rolling out their social media platform, the idea of local search is becoming more and more prevalent, particularly to the marketing universe. Let’s take a moment to consider some ideas for boosting your local presence…

Is There A Future in "Pin-Marketing"?

Here at GOiMarketing we love to spend quality time with any and all emerging internet technology and social media outlets. Whether it be here in the office, or during our personal time at home, we love to get our hands on these properties and test them, explore the features and try to develop an understanding as to how they might work in the marketing universe. One particularly interesting one, as of late, is the new image-sharing platform, Pinterest.

Getting Started: A Quick and Easy Guide to Email Marketing

Email marketing is a pivotal part to advertising your business online... we have all learned that from the copius amounts of email flyers we each receive in our inboxes (or junk folders) every day. So how do you get started? Here are some quick tips that should give you a little idea as to how it will help your business, as well as a few tips on constructing your own email campaign. A great email marketing campaign is a wonderful supplement to a well rounded online marketing program.

The Social Networks are at War and the Users are Winning

While we're on the topic of Google+ and other social media, it's a good time to point out that we are currently living in a very interesting time in the social world. As with the introduction of any competition to an existing market, the companies we are so used to start to get a little shaken up. But, in true capitalist nature, it ends up being the consumer that wins.

The Future Relationship Between Google+ and Your Business?

It doesn’t surprise me that yesterday Google decided to reveal another new feature to back up their Facebook challenger, Google+. The social network has been picking up a lot of steam since the end of last year, hitting an estimated 150 million active users and still going. It also seems that out-“teching” Facebook is going to be the deciding factor for Google+ in the long run though, so new features were to be expected.

Why JC Penney got Spanked by Google

So as you may or may not know, JC Penney, one of the largest clothing retailers in the world, got in big trouble with Google just a few months ago. Due to some major issues with their... style of internet marketing, Google slapped all JC Penney links to the back of their search engine results. Let's explain.